Microinsurance Philippines | Over 50% of internet users in Asia will be using digital financial services by 2025 | Analysts of the international fintech holding UnaFinancial revealed that more than half of internet users in the developing countries in South and Southeast Asia will be using digital financial services  by 2025. Besides, by 2027 even digitally underdeveloped countries in the region will provide access to the Internet and digital technologies to 85% of the population.

The research considered the penetration of digital financial services in Cambodia, India, Indonesia, Laos, Myanmar, the Philippines, Sri-Lanka, Thailand and Vietnam. 

As the development of online financial services largely depends on the access to the Internet, the analysts made a forecast of the maximum Internet penetration for each country first. This level can be as high as 81-85% depending on the age structure of the population.

Taking into account the Internet penetration rate of the previous years, as well as the governmental measures towards digitalization and the impact of Covid-19, the analysts have predicted that Thailand, Vietnam, Indonesia, Philippines, Cambodia, India and Sri Lanka will reach the maximum possible Internet penetration of 81-85% by 2025. The two remaining countries, Laos and Myanmar, will reach this level in 2027. 

Given the year of the maximum Internet level for each country, the experts estimated the penetration of digital financial services. The forecast considered the share of the population having online financial accounts and increase of financial inclusion during the previous years. 

It revealed that in most countries, more than 50% of internet users will be using digital financial services by 2025-2027. In India, Thailand, Philippines and Indonesia the level of financial services penetration will be especially high – from 62% to 69%. Meanwhile, in Cambodia, Laos and Myanmar it will be relatively low. In these countries, the development of online financial services can be faster if the government takes a combined approach to develop financial technologies in terms of the legal framework and increase of digital and  financial literacy.



Headquartered in Singapore, UnaFinancial is a group of companies, which provides fintech services in 8 markets of Asia and Europe. Founded by entrepreneur Sergey Sedov in 2013, the group focuses on micro-consumer lending, marketplace funding and development of software. All products of the group are built completely in-house using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management, comfort and speed for customers and efficiency for business. For the time of operation, the group has served more than 11 million customers and provided financing in the amount of 800 million USD.