MicroinsurancePhilippines.com | Your Guide to Writing the World’s Best Email Subject Lines | Every day, millions of emails are sent across the world. While each email has a specific intent, the email subject is a similar feature that appears prominently on all emails. It is, therefore, crucial for everyone to understand the importance of an email subject and how to write a good email subject.
The email subject determines whether your email will be opened or how the recipient will respond. Most professionals ignore the essentiality of an email subject dismissing it as an afterthought. Here are the world’s best tips to write an email subject line:
Write the subject line
The greatest mistake you could do when writing an email is leaving the email subject line blank. Whatever the audience the email is intended for, the email subject line makes an email more noticeable. In a cluttered inbox, an email with a blank subject is likely to go unread. A subject line helps reduce the risks of an email being marked as a “spam.”
Keep it short
A mobile phone shows not more than 25-30 characters. An email box shows not more than 60 characters. The subject line has to be about 6-8 lines to make your email viewable from both an email box and a mobile phone.
Use Key Words
Due to the limitation in the number of words, any world’s best email subject line has keywords at the beginning. Statistics show that mobile is now the most preferred platform for reading emails. Using keywords in a subject line is efficient as you don’t know the much of your subject line will be visible in a smartphone.
Avoid Filler Words
With the precious space in the subject line, avoid words that could be easily included in the email body. Filler words such as “Hello,” “Nice to meet you,” and “Thanks” should be avoided. The filler words make the subject line bland and are unnecessary in the subject line.
State your Purpose
The subject line should effectively state the purpose of the email so that the recipient can prioritize its importance without having to read it. If the email is for a job application, include your name and the position you are applying.
Logical Search Words
It is essential to use search words related to the topic of the email while writing your email. It helps your email have a better electronic correspondence on search filters professionals have on folders and emails. Using logical search words will make your email easier to search and reach.
Avoid writing in CAPS
Using all CAPS in any text is a digital equivalent of yelling. While the temptation to use it in a subject line may be powerful, bold the words if you wish to stress. Using all CAPS may be easily misinterpreted and may cause anxiety on the recipient.
Personalize the Subject Line
Using the name of the recipient on the subject line is the best way to create awareness about your email. It helps them recognize that it’s about them and is much more likely to open the email faster than a subject line that isn’t personalized.
Any professional email is expected to have no mistakes. You have to reread your subject line before sending the email. Ensure that you don’t start a sentence that you finish in the email body.
There are many tips for writing an excellent email subject. Of importance is to ensure that your email is simple and focused. For more clarity, you should include in your subject line if you need a response. Email subject line may be a tiny feature compared to the email body, but isn’t it the small things that make the difference?